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About JPC Direct

In operation
since 2013
Decades of
combined experience
Sales, installation,
and repair experts
Based in Norfolk’s
marine hub
Official partners
of all offered brands

Marine systems, components, and spares, supplied and installed with expert support

Founded in 2013, JPC Direct is committed to providing honest and reliable product advice to both trade and retail customers. With roots dating back to 2000 as agents for Webasto and Sleipner (formally known as Side-Power), we’ve built a reputation for our friendly and efficient approach to customer service. As partners with some of the marine industry’s leading brands, we offer comprehensive sales, installation, servicing, and support for marine heating, air conditioning, bow and stern thrusters, refrigeration, and generators. At JPC Direct, our goal is to ensure every customer receives expert guidance and top-quality solutions for their marine needs.

Our ethos

We’re not here to push our products onto you. Customer satisfaction has always been at the core of our mission, which is why our team is made up of friendly, knowledgeable and hardworking individuals. From us, you’ll receive honest opinions, product know-how built from years of experience, and customer service that goes the extra mile. We’re not happy until you are.

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On-site assistance

If you’re local to the area and need assistance, stop by and visit us at our workshop. We’re based on Riverside Estate, Brundall, nestled within the marine industry hub of Norfolk, the famous Norfolk Broads. We are ideally situated to provide hands-on help with your boat or marine equipment, so don’t hesitate to pop in if you need assistance or would like advice.

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Honesty is the best policy

We believe in giving honest advice. When asking us for our opinion on products or help with deciding what’s best for your boat, we will never push something onto you that you don’t need. If we don’t stock what you require, then we’ll point you to someone else who does. Your satisfaction is our goal, and if that means sending you to a friend of JPC Direct, then we’ll always do what’s best for you.

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Meet Tom, director of JPC Direct

I’m Tom, and I’ve been involved in the boat and marine equipment business for over twenty years. It started with a Saturday job helping to prepare Norfolk Broads hire boats sat in Moore and Co in Wroxham, then progressed to working full time on the day boat hire and winter maintenance of their fleet.

My next step was getting involved in the sister company of Moore and Co; JPC Limited – an East Coast agent for Webasto and Sleipner (formerly known as Side-Power) products. I learnt about the sales, service and installation of these products, and have been working with them ever since.

As my experience grew in the subsequent years, I eventually found myself managing the business. JPC Limited later moved to Brundall, and I continued to run this side of the business until August 2013. By then, the owners of JPC Limited were looking to move on, and in August of that year, I started operating JPC Direct Limited.

We only stock the leading brands

Here at JPC Direct, our aim is to provide you with only the best for your boat. To ensure this happens, our stock is made up of the biggest names in marine systems, including Webasto, Isotherm, Sleipner, and Fischer Panda. We’re experts in these manufacturers, having traded with many of them for over twenty years, ensuring strong relationships that work in our customers’ favour.

Latest blogs and insights

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Webasto Heater Fault Codes: Complete Troubleshooting Guide & Fixes

23

Jul

Webasto Heater Fault Codes: Complete Troubleshooting Guide & Fixes
On many models of Webasto heaters, the green operating status light gives a fault indication when the heater is not working. If you have a Webasto timer installed, the fault indication may even be shown in the form of a code (F03 for example). These faults can provide useful assistance if you’re having problems warming your boat or camper van.
About the Isotherm Cruise 42 Elegance Fridge

20

Jul

About the Isotherm Cruise 42 Elegance Fridge
If you need a compact, efficient boat fridge that still feels like a proper built-in appliance, the Isotherm Cruise 42 Elegance is a strong candidate. At JPC Direct, we help boat owners choose refrigeration that fits their boat, their space, and their cooling requirements. The Cruise 42 Elegance is the most compact fridge in the Elegance range, designed to fit into locations where a standard fridge may not normally go. This guide explains what it offers, who it suits, and what to check before you choose one.
Bow Thruster Installation: Why Choose the Sleipner SX50 External Thruster?

16

Jul

Thruster Installation_ Why Choose The Sleipner SX50 External Thruster_
Bow Thruster Installation: Why Choose the Sleipner SX50 External Thruster?
Installing a bow thruster is one of the most effective upgrades you can make to improve low-speed manoeuvrability, particularly when docking, navigating marinas or handling your boat in strong winds and tidal conditions. At JPC Direct, we regularly help boat owners find the right thruster for vessels where a conventional tunnel installation simply isn’t practical. For many of these applications, the Sleipner SX50 External Thruster offers an elegant, reliable and cost-effective solution.
Isotherm Cruise Elegance Fridges: A Guide for Boat Owners

09

Jul

Isotherm Cruise Elegance Fridges: A Guide for Boat Owners
If you’re looking for a boat fridge that combines a clean finish, practical storage, and dependable marine performance, the Isotherm Cruise Elegance range is well worth a closer look. At JPC Direct, we help boat owners choose refrigeration that suits the way they use their vessel, without overcomplicating the decision.
Why Choose a Webasto Air Top Heater? The Complete Marine & RV Guide 2026

08

Jul

Why Choose a Webasto Air Top Heater? The Complete Marine & RV Guide 2026
Designed to deliver rapid, quiet, and exceptionally efficient warm air circulation, these independent heating units allow you to extend your boating or touring season deep into the colder winter months. Here is a comprehensive breakdown of how they work, the models available, and why they remain the top choice for boat owners and campervan converters worldwide.
Isotherm Freeline 115 Elegance Marine Fridge: The Ultimate Guide

06

Jul

Isotherm Freeline 115 Elegance Marine Fridge: The Ultimate Guide
The Isotherm Freeline 115 Elegance is a premium, highly efficient compressor fridge engineered specifically for the marine and recreational vehicle (RV) markets. Representing a spacious, wide-layout variation of the bestselling Cruise Elegance range, this 115-litre cabinet fridge maximizes narrow galley spaces while delivering powerful, energy-efficient cooling performance.
Webasto Air Top Heater Guide: Models, Features, and How It Works – 2026 Guide

13

Apr

Webasto Air Top Heater Guide: Models, Features, and How It Works – 2026 Guide
The Webasto Air Top heater is widely regarded as the gold standard for efficient, reliable climate control in marine and motorhome environments. Designed to provide consistent warmth even at high altitudes or in extreme weather, these diesel air heaters offer a compact and quiet alternative to traditional heating systems.
Webasto Heater Repair: 3-Step Guide, Costs & UK Repairs 2026

09

Apr

Webasto Heater Repair: 3-Step Guide, Costs & UK Repairs 2026
JPC Direct provides professional Webasto heater servicing and repairs across the UK with a fixed £50 labour rate and a 3-day guarantee. We are always on the end of the phone or contactable by email to help you resolve any Webasto heater issues. If a repair or service is required, we want to make the whole process as simple as possible. We have a 3-step-plan for making your repair or service a painless process.
Webasto Thermo Top Evo Guide: How Marine Water Heating Works

15

Sep

Webasto Thermo Top Evo Guide: How Marine Water Heating Works
Webasto Thermo Top Evo Guide: How Marine Water Heating Works
Cruising the UK coastline or spending long weekends anchored on the Broads is an unbeatable experience – until the British weather takes a turn. Keeping your boat warm, dry, and comfortable requires a heat source you can depend on year-round. That is where Webasto comes in. As an authorised marine climate control specialist, JPC Direct helps boaters choose and maintain industry-leading heating systems.
Isotherm Fridge Installation – A Step-By-Step Guide

25

Aug

Isotherm Fridge Installation - A Step-By-Step Guide
Isotherm Fridge Installation – A Step-By-Step Guide
A good Isotherm fridge installation starts with choosing the right model, checking the cabinet space, and making sure there is proper ventilation around the compressor. Using the correct mounting frames, where needed, helps create a neat, secure, and efficient installation that works well on board. The Isotherm Power Pack provides an easy solution to connecting to shore power when required.
Bow Thruster Installation: How Much Power Do You Need?

19

Aug

Bow Thruster Installation: How Much Power Do You Need?
As a general guide, the right bow thruster depends on more than just boat length. You should also consider windage, hull shape, weight, and the conditions you usually boat in. A well-matched thruster will give you better control, easier berthing, and a more confident handling experience.
The Fischer Panda 5000i Neo Generator

29

Jul

The Fischer Panda 5000i Neo Generator
If you need dependable onboard power without adding unnecessary noise or bulk, the Fischer Panda 5000i Neo is well worth a closer look. It is designed for boat owners who want efficient, compact marine power with the ability to handle sensitive equipment and heavier starting loads.